Introduction

In today’s fast-paced world, effective communication is critical in every industry, but it’s particularly vital in healthcare. With the constant evolution of medical technologies, treatments, and regulations, healthcare professionals face the challenge of effectively conveying complex information to patients, caregivers, and other stakeholders. Animated explainer videos have emerged as a powerful tool to simplify medical concepts, educate patients, and enhance engagement in the healthcare industry. In this comprehensive guide, we’ll explore the myriad benefits of animated explainer videos in healthcare and how they can revolutionize communication in the sector.

The Growing Importance of Healthcare Communication

Effective communication lies at the heart of quality healthcare delivery. In an era of patient-centered care and shared decision-making, healthcare organizations must prioritize clear and concise communication to foster understanding, trust, and collaboration among patients, caregivers, and healthcare providers. However, traditional methods of communication, such as pamphlets, brochures, and verbal explanations, often fall short in effectively conveying complex medical information. As a result, healthcare organizations are increasingly turning to innovative solutions like animated explainer videos to overcome communication barriers and deliver information in a compelling and accessible format.

Explainer Videos: A Powerful Tool for Healthcare Communication

Animated explainer videos are short, engaging videos that use animation, narration, and visual storytelling to explain complex concepts in a simple and compelling manner. Unlike traditional text-based materials, explainer videos leverage the power of visuals and storytelling to capture the audience’s attention, simplify information, and enhance comprehension. In the healthcare context, explainer videos can cover a wide range of topics, including medical conditions, treatment options, surgical procedures, medication administration, preventive care, and patient safety practices. By combining entertainment with education, explainer videos make healthcare information more accessible, engaging, and memorable for audiences of all ages and backgrounds.

Benefits of Animated Explainer Videos in Healthcare

• Simplified Complex Concepts: Healthcare is inherently complex, with a multitude of medical terms, procedures, and treatments that can be difficult for non-medical professionals to understand. Animated explainer videos excel at simplifying complex concepts by breaking them down into digestible visuals and narratives. Through the use of engaging animations, clear narration, and intuitive visuals, explainer videos make it easier for patients, caregivers, and even healthcare professionals to grasp intricate medical information.
  
• Enhanced Patient Education: Informed patients are empowered patients. Explainer videos play a crucial role in patient education by providing clear and concise explanations of medical conditions, treatment options, and self-care practices. Whether it’s explaining a new diagnosis, demonstrating the proper use of medical devices, or outlining post-operative care instructions, explainer videos help patients make informed decisions about their health and treatment plans. By empowering patients with knowledge, healthcare organizations can improve patient satisfaction, outcomes, and adherence to treatment regimens.
  
• Improved Compliance and Adherence: Adherence to prescribed treatment plans is essential for achieving positive health outcomes. However, many patients struggle to adhere to their treatment regimens due to factors such as complexity, side effects, or lack of understanding. Animated explainer videos can help address these challenges by reinforcing healthcare professionals’ instructions in a clear and engaging format. By visually demonstrating medication schedules, proper usage techniques, and potential side effects, explainer videos improve patient understanding and compliance, leading to better treatment outcomes and reduced healthcare costs.
  
• Engagement Across Channels: In today’s digital age, healthcare organizations must meet patients where they are – online. Animated explainer videos offer a versatile and engaging medium for sharing healthcare information across various digital channels, including websites, social media platforms, patient portals, and mobile applications. Whether it’s a short video on social media highlighting a new treatment option or an interactive video embedded on a healthcare website explaining a complex medical procedure, explainer videos captivate audiences and drive meaningful engagement. By leveraging the power of storytelling and animation, healthcare organizations can effectively communicate their messages and connect with patients in a dynamic and interactive way.

Brand Awareness and Trust

Building trust is paramount in healthcare. Animated explainer videos humanize healthcare brands by conveying their values, expertise, and commitment to patient care in a relatable and authentic manner. By showcasing real-life patient stories, testimonials, or behind-the-scenes footage, explainer videos create an emotional connection with audiences, fostering trust and loyalty towards the healthcare organization. Additionally, by consistently producing high-quality and informative videos, healthcare organizations can establish themselves as thought leaders in their respective fields, further enhancing brand awareness and credibility.

How Explainer Videos Address Healthcare Challenges

In addition to the numerous benefits outlined above, animated explainer videos also address specific challenges faced by the healthcare industry. For example, they help overcome language barriers by providing visual explanations that transcend linguistic differences. Similarly, explainer videos cater to diverse learning styles, making healthcare information accessible to visual learners, auditory learners, and kinesthetic learners alike. Moreover, explainer videos can be easily updated and repurposed as new medical information becomes available, ensuring that healthcare organizations stay current and responsive to evolving patient needs and industry trends.

Best Practices for Creating Effective Healthcare Explainer Videos

While animated explainer videos offer immense potential for healthcare communication, creating effective videos requires careful planning, creativity, and attention to detail. Here are some best practices to consider when producing healthcare explainer videos:

1. Define clear objectives: Before embarking on video production, clearly define the goals and objectives of your explainer video. Whether it’s to educate patients, promote a new healthcare service, or raise awareness about a particular health issue, having a clear purpose will guide the creative process and ensure that your video resonates with your target audience.
   
2. Know your audience: Understanding your target audience is essential for creating relevant and engaging content. Consider factors such as age, gender, language, cultural background, and level of health literacy when tailoring your message and visuals to your audience’s preferences and needs.
   
3. Keep it concise: Attention spans are short, especially in the digital age. Aim to keep your explainer videos short and concise, typically ranging from 60 to 90 seconds in length. Focus on delivering key messages and avoiding unnecessary details or jargon that may overwhelm or confuse viewers.
   
4. Use captivating visuals: Visuals are the cornerstone of animated explainer videos. Use high-quality animations, graphics, and illustrations to complement your message and engage viewers visually. Choose colors, fonts, and imagery that align with your brand identity and evoke the desired emotional response from your audience.
   
5. Craft a compelling narrative: Storytelling is a powerful tool for connecting with audiences on an emotional level. Develop a compelling narrative that grabs viewers’ attention from the outset, builds tension or curiosity, and resolves with a clear call to action or takeaway message. Use storytelling techniques such as character development, conflict resolution, and narrative arc to keep viewers engaged from start to finish.
   
6. Incorporate clear and concise narration: The voiceover narration plays a crucial role in guiding viewers through your explainer video. Choose a professional voice actor with clear diction and enunciation to deliver your script in a natural and engaging manner. Ensure that the narration is paced appropriately to allow viewers to absorb the information without feeling rushed or overwhelmed.
   
7. Provide actionable takeaways: The ultimate goal of your explainer video is to inspire action or change behavior. Provide viewers with actionable takeaways or next steps they can take to further engage with your healthcare organization, whether it’s scheduling an appointment, downloading a resource, or signing up for a newsletter. Be clear and specific about the desired action and make it easy for viewers to follow through.

By following these best practices, you can create compelling and effective healthcare explainer videos that resonate with your audience and drive meaningful results.

Why Choose Us for Your Healthcare Explainer Videos

At Digital Brew, we specialize in creating customized animated explainer videos tailored to the unique needs and objectives of healthcare organizations. Our team of experienced animators, writers, and healthcare professionals collaborates closely with clients to develop visually stunning and informative videos that resonate with their target audience.

With a deep understanding of healthcare complexities and industry regulations, we ensure that our explainer videos adhere to the highest standards of accuracy, compliance, and patient confidentiality. Whether you’re seeking to educate patients, train staff, promote healthcare services, or enhance brand awareness, we are dedicated to delivering impactful and results-driven solutions that elevate your healthcare communication strategy.

Conclusion

In the fast-paced world of healthcare, effective communication is paramount. Animated explainer videos offer a compelling means of simplifying complex concepts, educating patients, and engaging audiences across channels. By harnessing the power of animation and storytelling, healthcare organizations can enhance patient understanding, improve adherence, and strengthen brand trust.

Unlock the potential of animated explainer videos for your healthcare organization with Digital Brew. Contact us today to learn more about our tailored video solutions and how we can help you achieve your communication goals.

For all businesses, capturing attention and communicating your message is crucial for success. But let’s face it: dense text documents and lengthy presentations often confuse audiences. That’s where 2D animated explainer videos come in—they are your secret weapon for engaging your audience and making a lasting impression.

These dynamic videos, bursting with color, creativity, and storytelling, can transform complex ideas into clear and memorable experiences. Whether you’re aiming to showcase your innovative product or captivate your audience on social media, 2D explainer videos are an investment worth considering.

What is a 2D Animated Explainer Video?

Imagine a visually engaging story brought to life through hand-drawn characters, vibrant backgrounds, and smooth animations. That’s the essence of a 2D animated explainer video. Unlike 3D animation, which creates three-dimensional objects, 2D animation exists on a flat, two-dimensional plane. It often utilizes various styles, like cartoon, flat design, or a combination, to create a unique visual identity.

Common elements of a 2D animated video include:

• Charming Characters: These relatable figures guide viewers through the story and can be designed to represent your brand or customers.
• Eye-catching Backgrounds: The visual setting helps set the scene and enhance the story’s narrative.
• Clear Voiceover Narration: A professional voiceover artist brings the script to life, delivering the information engaging and informative.
• Sound Effects and Music Tracks: These elements add emotional depth, enhance the storytelling, and keep viewers engaged.
• Rich Text Elements: Crisp and informative text overlays can strategically reinforce key points, enhance the narrative flow, and ensure accessibility for viewers who may not hear the audio.

Think of an animated explainer video as a captivating short film that distills your business message into a visually engaging and memorable experience. It’s a powerful visual storytelling tool that distills complex information into engaging narratives that stick in your audience’s minds long after they watch the video.

Why Your Business Needs a 2D Explainer Video

Forget dry presentations and dense text documents. 2D explainer videos are more than just animations; they’re powerful marketing tools that pack a punch for businesses of all kinds. They’re not just limited to product demos, either.

Here’s how a 2D explainer video can give you a competitive edge:

• Boost Website Traffic: Engaging video content keeps viewers glued to their screens, and captivating explainer videos can be a magnet for attracting new visitors to your website.
• Drive Sales & Conversions: Explainer videos can nudge viewers closer to purchasing or taking your desired action by simplifying complex information and engagingly showcasing your offerings.
• Enhance Brand Awareness: A well-crafted explainer video becomes an extension of your brand, leaving a lasting impression on viewers and fostering brand recognition.
• Increase ROI: Studies show that video marketing offers a strong return on investment, and explainer videos can be a key contributor to driving sales and conversions, ultimately leading to a higher return on your marketing budget.

Imagine your website visitors as travelers who’ve just stumbled upon a coffee shop on their digital journey. A well-crafted 2D explainer video becomes your barista, offering a warm and engaging introduction to your rich blend of products or services. It’s an impactful tool that can help you communicate effectively, interact deeply, and convert more visitors into loyal customers.

The Process of Creating a 2D Explainer Video

Digital Brew, an Emmy award-winning explainer video studio, takes a collaborative approach, blending our passion for animation with your unique vision to hand-craft each video, ensuring it resonates with your audience and achieves your business goals.

Here’s a simplified overview of Digital Brew’s production process:

1. Creative Brief: Discuss your brand, service, and desired video tone (serious, funny, etc.) to craft the perfect script.
2. Mood Boards & Style Frames: Choose your preferred art style from curated options, then refine the look and feel with custom style frames.
3. Voiceover: Select the perfect voiceover artist based on your preferences and industry needs, with real-time direction provided during recording.
4. Storyboard & Animation: Review a detailed storyboard (think comic strip!) before the animation team goes to work. They will develop the visual style of your video, including character design, color palettes, motion graphics, and other dynamic content to bring the story to life.

Remember, open communication and collaboration are key throughout the process. We work closely with you to understand your vision and ensure the final product aligns perfectly with your goals.

Finding the Right 2D Animated Explainer Video Company

With an array of talented animation studios, choosing the right partner is crucial. Here are some key factors to consider:

• Portfolio & Style Match: Browse their past work and see if their visual style resonates with your brand and target audience.
• Relevant Industry Experience: Look for a studio with experience creating explainer videos for businesses in your industry. This ensures they understand your specific needs and challenges.
• Transparent Pricing & Process: The studio should provide clear pricing options and a well-defined production workflow, keeping you informed throughout the process.
• Reviews & Testimonials: Positive feedback from past clients can show the studio’s quality and professionalism.

At Digital Brew, we believe explainer videos are more than just visuals; they’re collaborative journeys toward meaningful connections with your audience. Our commitment extends far beyond delivery.

We empower you for lasting success with a robust toolkit:

• access to our educational video series on marketing best practices
• a social media accelerator kit
• two personalized strategy sessions with our marketing experts
• full ownership of your custom artwork for seamless integration into future campaigns.

Finding the right partner is crucial for crafting an impactful and beautiful explainer video. Digital Brew’s talented team, dedication to partnership. and commitment to your long-term success makes us the clear choice for businesses seeking a results-driven video marketing solution.

Freshly Brewed Explainer Videos from Digital Brew

At Digital Brew, we craft compelling explainer videos that are more than just animations. We believe in the power of collaborative storytelling to connect your brand with your audience and fuel your marketing success.

Our explainer videos are undeniably effective. Past clients say that:

• 93% of customers say videos help them understand products/services better.
• 83% experience increased website traffic thanks to video marketing.
• 75% report increased sales after implementing video marketing.
• 86.7% believe video marketing provides a strong return on investment.

But the numbers are just the beginning. See real-world client results in our case studies.

Ready to brew up some marketing magic? Contact us today! Discuss your vision and craft the perfect explainer video for your brand.

Frequently Asked Questions

How can a 2D explainer video enhance my marketing content?

2D explainer videos offer a dynamic and engaging way to present complex concepts, product features, or brand stories. Their versatility makes them a valuable addition to your marketing toolkit, usable across a wide range of platforms like websites, social media, email campaigns, and even trade shows or presentations.

Can 2D explainer videos be customized to match my brand and messaging?

Absolutely! 2D explainer videos offer extensive customization options. A skilled animation studio can tailor everything from the visual style and color palette to the tone of voice and music choices, ensuring your video seamlessly integrates with your overall brand identity and messaging.

What kind of businesses can benefit from using 2D explainer videos?

2D explainer videos offer immense value across a wide range of industries and business types. Whether you’re a software company explaining a new feature, a nonprofit raising awareness of your cause, or an e-commerce business showcasing a product, 2D explainer videos provide a captivating way to communicate your message and achieve your marketing goals.

Creating an effective marketing video for today’s short attention spans is challenging. But 3D animated explainer videos provide an ingenious solution – they simplify complex ideas into easy-to-understand, engaging 60-120-second video formats. The following sections will explore what makes 3D animated videos so powerful and why your business needs one.

What Are 3D Explainer Videos And Why Are They Effective?

3D animated explainer videos use 3-dimensional computer animation to demonstrate how a product or service works. They act as short, animated tutorials that explain and simplify complex concepts to viewers. Compared to 2D graphics, 3D allows depth-enhanced product modeling, multi-angle views, smoother spatial camera movements, and lighting detail.

Well-produced 3D explainer videos are attention-grabbing marketing tools because of their short runtimes paired with vibrant visuals and clear narration. Viewers better understand and remember information delivered in animation. They enable you to showcase products, demonstrate functionality, explain advanced systems, and hook interest faster than static images or blocks of text. Specifically, integrating landing page videos can make them more engaging and memorable for visitors first coming to your website.

Top Benefits Of Using 3D Explainer Videos

3D animated explainer videos are invaluable marketing assets for companies seeking to increase engagement and website conversions.

Unlike static images and dense text, succinct animated videos utilize dynamic motion, music, voiceovers, and 3D graphics to grab viewer attention while interactively showcasing products or demonstrating complex services step-by-step. By nature, they provide numerous benefits:

• Heightened Engagement: Short animated videos keep modern viewers interested through constantly moving, branded visuals revealing key product differentiators they want to see.
• Allows Complex Demonstrations: Smooth 3D animations effectively demonstrate multifaceted ideas, technologies, or workflows in easy-to-follow sequences that are impossible to showcase adequately through text descriptions alone.
• Boosts Conversions: Explainer videos highlighting product value help convince interested prospects to convert directly on websites through clear, digestible usage guidance impossible within stagnant copy.
• Simplifies Messaging: Animations pare down complicated services and systems into engaging, memorable 3D motion graphics combined with simplified narration that avoids losing customers in dense text.
• Clarifies Understanding: Viewers’ comprehension increases exponentially when shown animations demonstrating abstract processes instead of just reading about them. Retention also grows.

3D animated explainer videos condense complexity into compelling motion graphics and simplified narratives that boost engagement, understanding, and conversions through 60-120-second runtimes optimized for today’s viewers.

When to Use 3D Animated Explainer Videos

Knowing the versatile situations where animated videos thrive helps unlock their full marketing potential. 3D animated explainer videos pack huge value across numerous business use cases.

Savvy brands use animated marketing videos to:

• Introduce New Products: Bring upcoming products, services, and capabilities to life through 3D previews showing unique value propositions before availability. Product videos generate early buzz.
• Demonstrate Functionality: Complex physical products, mobile apps, and software platforms benefit tremendously through guided animated video walkthroughs showcasing intuitive real-world functionality impossible to convey adequately through static screenshots.
• Explain Advanced Technology: Streamlined 3D graphics and step-by-step motion simplify multifaceted systems, cutting-edge innovations, or intricate products in manufacturing better than text alone.
• Spotlight Thought Leadership: Interactive animated breaks sharing insider industry tips and best practice models build brand reputation and connections by showcasing forward-thinking expertise.
• Reflect Culture & Values: Fun, branded videos reflecting internal culture attract top talent and customers aligning with company principles. They also build company ambassadorship when shared on social media.

As these examples highlight, beyond primary services and offerings, businesses gain tremendous flexibility leveraging animated videos across diverse use cases like spotlighting impressive innovations, guiding usage before launches, improving recruitment, and enabling employees to share branded content showcasing workplace culture. The key is matching video production with unique goals.

See our 3D explainer videos.

Elements of an Effective Explainer Video

While explainer video styles fluctuate, the most impactful ones optimize messaging for audience comprehension and conversions. As an Emmy award-winning animated video production company, Digital Brew follows a specific process to ensure our production quality aligns with client goals:

• Clear Scripts: Crisp, concise narratives purposefully guide visuals rather than compete for attention, preventing confusion. An unchanged script across multiple revisions ensures cohesive messaging.
• Simplified Visuals: Since complex on-screen motion can overwhelm viewers, visuals focus on clarifying messaging through easily digestible on-brand graphics, transitions, and highlighted focal points rather than unnecessary embellishments.
• Matching Music & Voice: Music elicits viewer emotions while voiceovers convey information. Their combined impact heightens when chosen appropriately to match script tone and flow through intentional sound design. Mismatched combinations send mixed signals.
• 60-120 Second Sweet Spot: In eras of declining attention spans, even captivating videos lose impact beyond two minutes. Streamlined 60-120 second range optimally provides enough time for key explanations without losing audiences.

Digital Brew’s production approach centers on continual client feedback to ensure complete satisfaction. At each milestone, from scripting to animation, clients guide direction, styles, and messaging tweaks over multiple review cycles. This openness prevents surprise misalignments when turning visions into finished 3D explainer videos distinctly matching intended branding, tone, and priorities. We want you to be fully happy with the final cup of animation we brew together!

Freshly Brewed Explainer Videos from Digital Brew

At Digital Brew, we create custom 3D explainer videos explicitly tailored to simplify your complex products, services, or workflows better than any other agency.

Where 2D motion graphics or live-action testimonials have limits demonstrating multifaceted physical products, manufacturing systems, or advanced software, our detailed 3D animations and models guide audiences through intuitive sequential walkthroughs that boost engagement and conversions.

Our blend of Emmy award-winning technical excellence and results-driven strategy is why:

• 93% of clients agreed videos increased product comprehension.
• 83% saw improved website traffic.
• 75% witnessed sales boosts.
• 86.7% achieved strong ROI.

We achieve these results by prioritizing connection with target audiences during scripting and then reflecting core messaging into compelling 3D graphics and motion. This specialized approach shapes videos audiences instantly relate with.

And unlike other studios satisfied with delivering final renders, our holistic process provides complete go-to-market activation kits to maximize video impact, including social media cut-downs, custom artwork for unified campaigns, additional training, and direct strategizing.

Contact us today to get started brewing the perfect 3D explainer video to simplify your messaging and boost business growth. Our blend of simplified messaging, high-end 3D animation, and complete marketing follow-through drives tangible ROI. Let’s brew this!

Check out our success stories here.

Frequently Asked Questions

What is the main difference between 2D and 3D animated videos?

The key difference is that 2D uses flat graphics while 3D utilizes fully rendered 3-dimensional Environments, objects, and character models, giving a more realistic visual impact.

What are the main benefits of using a 3D animated explainer video?

Some key benefits are better engaging audiences, demonstrating how complex products work, simplifying technical concepts, and improving website conversion rates. The 3D visuals make them more memorable.

How long does a typical 3D explainer video run?

Ideally, 60-120 seconds. This leaves enough time to effectively demonstrate key details or simplify complex concepts without losing viewer attention, which happens after 2 minutes.

Finding creative ways to engage your audience is more critical than ever, and 2D explainer videos are a powerful tool to do just that. Not only do these videos hook the viewer’s attention, but they provide a clear explanation of your products or services, fostering better understanding and engagement. Let’s explore everything you need to know about 2D explainer videos and how they can help your business.

2D Explainer Videos Defined

A 2D explainer video uses flat, two-dimensional graphics to communicate your company’s value proposition, product, or services in a clear and memorable way. When done by expert animators and creatives, these videos become powerful marketing assets that serve as bite-sized pieces of content that simplify your company’s products or services.

2D explainer videos from Digital Brew pair expert animation with a compelling script and professional voiceover that speaks to your audience. When you partner with us, we’ll collaborate with your team to nail your brand and voice. When customers watch your explainer video, we want them to feel like you’re speaking to them in a way that resonates with their interests and needs.

Some key benefits of investing in a 2D explainer video are:

• Explaining Complex Concepts: 2D animation excels at breaking down complex ideas, processes, or software and presenting them in a simple, engaging, and visually appealing way. You’re not limited by the constraints of the real world, making it ideal for intangible concepts.
• Faster Production: 2D explainer videos often have shorter production timelines than their live-action or 3D counterparts (though timelines vary depending on the specific project). This is due to less complex logistics and animation processes.
• Versatility: 2D animation offers immense flexibility in design and storytelling. You can customize characters, backgrounds, and narratives to perfectly reflect your brand’s personality and wow your audience.
• Engaging and Memorable: The combination of visuals, animation, music, and voice-over creates a compelling experience for viewers. This leads to better engagement and information retention. You can use your explainer video across digital channels like social media, a landing page, and more to drive engagement.
• Adaptability: 2D explainer videos can be easily updated or repurposed as your business needs change. So, while animation videos are an upfront investment, the value they deliver over time is incredible.

Learn more about 2D animation explainer videos here.

How Do 2D Explainer Videos Differ from Other Types?

While 2D explainer videos are certainly effective, it’s worth it to consider other types of animated videos for your brand, notably 3D and live-action. Let’s review the differences between the three:

2D Explainer Videos

• Style: Flat, two-dimensional visuals, often using characters, motion graphics, and text.
• Ideal for: Explaining abstract concepts, processes, or product features due to their flexibility.
• Cost: Generally the most cost-effective option.
• Production Time: Typically have a faster turnaround time compared to live-action or 3D options (though this can depend on the project).

Live-Action Explainer Videos

• Style: Real-world footage featuring people, products, and settings.
• Ideal for: Showcasing physical products, demonstrating real-life use cases, or building a strong human connection with your audience.
• Cost: Generally more expensive than 2D animation due to filming, actors, and location costs.
• Production Time: These videos tend to have the longest production time due to planning, logistics, and editing.

3D Explainer Videos

• Style: Three-dimensional models and environments that create a sense of depth and realism.
• Ideal for: Explaining complex products with intricate details, visualizing architectural concepts, or achieving a “wow” factor with stunning visuals.
• Cost: Often the most expensive option due to complex modeling and animation processes.
• Production Time: Often have longer production timelines compared to 2D animation.

Which Explainer Video is Right for My Brand?

Digital Brew can work with your team to determine which explainer video is best for your brand. You’ll need to consider factors like:

• Your Message: Are you explaining an abstract concept or showcasing a physical product? 2D animation works wonders for intangible ideas, while live-action excels at demonstrating physical products in action. 3D animation bridges the gap, offering flexibility for both.
• Your Budget: 2D animation is usually the most cost-effective, followed by live-action, then 3D animation, which usually requires the most significant investment.
• Your Timeline: 2D animation often boasts the fastest turnaround times, followed by live-action. 3D animation usually takes the longest due to its intricate modeling and animation processes.
• Your Target Audience: Consider what visuals will resonate most with your audience. 2D animation can be playful and engaging, while live-action fosters a sense of authenticity and connection. 3D animation adds a touch of sophistication and awe.

Digital Brew has years of experience delivering professional and visually stunning explainer videos, so we’ll work with you to find the best fit for your brand. To get a better idea of how our process works, check out this blog, which breaks down the process of creating your explainer video.

2D Explainer Video Examples

Alright, so you have the information you need to distinguish between 2D explainer videos and 3D or live-action. But what do these videos really look like? Digital Brew has an extensive portfolio that shows off our incredible work. Here, you’ll find 2D animated videos like:

• Our video for The Exit Group. The Exit Group works with business owners who are looking into or have received interest from investors outside their company. This can be overwhelming for some owners, which is why The Exit Group comes in to save the day!
• Our piece for HubSpot, one of the largest marketing companies in the industry. This explainer video breaks down the benefits of HubSpot’s CMS Hub Starter tool.
• Our video for Huvr. Huvr delivers virtual tours and events in a ground-breaking way.

There’s so much more you can see on our website. See what the brew can do by diving into our portfolio.

Start Brewing Your Explainer Video

Ready to start the process of investing in your 2D explainer video? Let’s get brewing.

At Digital Brew, we are passionate about creating captivating and effective explainer videos that achieve our client’s goals — wherever they are in their marketing journey. As an Emmy award-winning video production company, our talented in-house team brings decades of experience across 2D and 3D animation, motion graphics, and live action.

But we don’t just focus on making beautiful videos; we ensure our videos drive results for your brand. As part of our dedicated support, we offer video conversion kits that give you the tools you need to get the most out of your video investment.

Let’s start telling your story today. Contact Digital Brew to learn more.

Frequently Asked Questions

What are the benefits of 2D explainer video?

2D explainer videos offer an engaging and efficient way to convey complex ideas or products to a wide audience. They combine visual simplicity with storytelling, making it easier for viewers to understand and remember the information you present.

What is 2D video?

A 2D video is a type of animation that exists in a two-dimensional space, focusing on height and width but lacking depth, which is the third dimension present in 3D animations. This makes 2D videos flat, with characters and backgrounds illustrated and animated within the same plane. 2D videos are commonly used in cartoons, advertisements, explainer videos, educational materials, and video games, offering a visually appealing but simpler form of storytelling and visual representation compared to their 3D counterparts.

Explainer videos can rev up your marketing strategy when done right. These bite-sized pieces of content are great for brands looking to simplify their products or services, boost engagement, and increase conversions. Plus, an explainer video pays dividends over time, serving as a tool you can use across digital channels to engage your customers.

What Are Explainer Videos?

Explainer videos communicate what a product, service, or company does. Rather than simply showing what a product looks like or its list of features, explainer videos focus more on explaining how a particular offering solves a specific need, provides value, or otherwise might benefit the viewer. They can include animation, live-action footage, or a combination of both.

Elements of an explainer video include:

• Animation: Explainer videos utilize motion graphics, 2D animation, 3D animation, typography, illustrations, and/or footage to visually bring concepts and ideas to life. Animation styles establish an engaging tone.
• Narrative: A script and voiceover tell a simplified story explaining essential details of the offerings. Explainer videos inform viewers through good storytelling.
• Musical Score: Background music sets the mood and transitions viewers between key messages and scenes. Music elicits the desired emotions in audiences.
• Length: Most explainer videos distill information into 60-90 seconds maximum. Short runtimes accommodate modern viewers’ attention spans.
• Branding: Logos, fonts, color schemes, characters, and other visual elements establish brand recognition. Videos should align with existing brand guidelines.

When executed well across these core elements, explainer videos can inform audiences about formerly ambiguous or complex topics in an easy-to-understand, enjoyable way.

Read our article on what SAAS explainer videos are.

Benefits of Explainer Videos

Well-produced animations serve as secret weapons helping to:

• Drive Engagement: Explainer videos use movement, characters, music, and cinematic elements to capture viewer attention versus boring users with dense text or static slides.
• Explain Complex Topics: Brainstorming visual metaphors and analogies allows complex subject matter to come across in an easily understandable way. Videos act as educational tools.
• Boost Conversions: Including an explainer video on a homepage can lift conversion rates. Animated explainer videos help prospects understand unique selling propositions.
• Build Brand Awareness: Custom illustration styles, characters, and motion design combined with brand guidelines allow for reinforcing your company’s identity, values, and mission.
• Cultivate Leads: Calls-to-actions invite viewers to download collateral, request demos, or sign up for newsletters. This helps turn passive observers into direct inbound leads.

Types of Explainer Videos

When investing in animated marketing videos, selecting the appropriate visual style directly impacts effectiveness. Explainer video production requires deciding between core options, including 2D motion graphics, 3D animation, and live-action filming.

2D Motion Graphics Videos

This style uses vector shapes, typography, icons, and other flat graphic assets brought into motion using animation techniques.

• Simplifies abstract ideas not tied to physical products.
• Allows for dynamic movements and transitions.
• Aligns closely with brand identity and style.

2D Video Example

3D Animated Videos

This type of animation renders objects, environments, and characters into three-dimensional on-screen worlds full of immersive detail.

• Showcases physical products up close.
• Allows spinning and manipulating objects.
• Well-suited for medical, machinery, etc.

3D Video Example

Live Action Explainer Videos

As the name implies, live-action films are real people and scenarios using cameras before combining with graphic elements.

• Feels authentic in capturing real-world situations.
• Allows featuring company team members.
• Establishes personal connections with audiences.

Live Action Video Example

When selecting an animation style, align it to the story and audiences you want to reach. Need some slick motion graphics to simplify things? Realistic 3D to showcase products? Maybe add in real people, too! Choose styles that fit your brand vibe and make sense for your goals. The right visual mix engages viewers by clearly delivering the message in a way that resonates.

For more explainer video examples and their success stories, check out these Case Studies.

Which Style is Right for Me?

To choose the right video style, consider factors like target audience, key messaging, and brand identity. As an Emmy award-winning video production company, Digital Brew guides clients through style selection through our years of experience creating explainer videos across industries.

Our expertise spans services like live-action filming, 3D modeling for realistic product depictions, 2D motion graphics, and beyond. These facilitate customization aligned with goals. Still, choosing between stylized or realistic animation merits discussion.

It’s important to have an initial preference, as this jumpstarts directional talks, but nothing is set in stone. We shepherd clients through each creative mile marker while clarifying needs for personalized visual storytelling. Identifying the right look enhances viewer connections to the video to help you start driving results.

The Explainer Video Production Process

Digital Brew deeply involves clients in each phase of our video creation process. Creating an effective explainer video that captivates audiences requires careful collaboration across four key phases:

1. Initial Creative Brief Call: We have a discovery call where we nail down exactly what story you want to tell, gathering relevant details about your company, offerings, goals, and vision for the explainer video.
2. Script Drafting and Feedback: Our writers craft a custom explainer video script based on details from the briefing call. We’ll collaborate with back and forth to finalize the perfect messaging, tone, and flow.
3. Style Frame Creation: We design a few sample frames showing tailored colors, character proportions, and backgrounds matched to your unique brand style for feedback. This gives a peek at the custom illustration approach.
4. Full Storyboard Review and Approval: Visualizing all video scenes in a storyboard allows clients to validate the imagery and script prior to full animation.

In post-production, we add layers like an impactful musical score, sound effects, smooth scene transitions, closed captions, and more to bring the visual content and animated elements fully to life in an engaging video ready for distribution.

This creative exchange ensures no surprises in the final video—rather, an exceptional, conversion-focused explainer uniquely animated to accomplish your goals.

Read more about our explainer video process here.

Adding Explainer Videos to Your Marketing

At Digital Brew, we don’t just deliver an exceptional explainer video and call it a day. Our goal is driving real marketing outcomes, so we ensure you have the right supplementary resources to maximize video ROI:

• Access to Educational Video Series: We break down best practices around landing page optimization, email sequencing, scheduling software, and other topics integral to video conversion.
• Social Media Accelerator Kit: This includes edited/optimized social cutdowns of your video plus complementary static posts across networks.
• 1-on-1 Strategy Sessions: Work directly with our marketing team over two 60-minute sessions to shape a full campaign around your new video.
• Accessibility Add-ons: We provide SRT files for adding closed captions and subtitles in different languages.

This supplementary content comes included as standard in our affordable video production costs. We also produce The Drip, a free educational vlog exploring the intersection of video marketing best practices so you can continually sharpen conversion-focused skills.

Why Use a Video Production Company?

Investing in a video production company unlocks unmatched expertise compared to DIY videos. Our professionals offer insider knowledge and strategic direction to ensure animated content accomplishes intended goals.

Our specialists provide:

• Expertise with Animation Styles: We bring professionally honed skills across 2D, 3D, and live action to best capture viewer attention.
• Creative Storytelling Experience: Our decades of producing thousands of videos allow developing compelling narratives that speak to target audiences.
• Handle Process Smoothly: We manage everything from script approvals to voiceovers and revisions so you can focus on your business minus video creation headaches.

In short, experienced studios like us save money over trial-and-error video creation attempts. By strategically handling the heavy lifting, we empower confident visual storytelling.

Freshly Brewed Explainer Videos with Digital Brew

Digital Brew is an animated explainer video studio specializing in crafting custom 2D, 3D, and live-action explainer videos. With over ten years of experience creating high-converting explainer videos and accolades like being in the Full Sail Hall of Fame, we have a small but talented in-house team of animators, artists, and writers specially equipped to produce award-winning work.

We consider ourselves a marketing agency first when it comes to video production. While we love creating beautiful and engaging animated content, our priority is always achieving client business goals above all else. We drive results by not just checking boxes for visual appeal and entertainment through motion graphics, 2D, 3D, or live footage—if the videos don’t provide ROI, we don’t consider them real wins.

Here’s proof of Digital Brew client satisfaction:

• 93% said our videos better explain products/services.
• 83% saw increased website traffic after video launches.
• 75% experienced a positive sales lift from video content.
• 86.7% confirmed videos provided a strong return on investment.

Still, polished graphics alone don’t cut it. As a marketing agency first and foremost, we understand videos only provide true value aligned with client business objectives. Our signature creative brief process uncovers viewer needs and motivates engagement. Video conversion kits then ensure content continues driving action beyond one-off views. Other key differentiators include a 100% on-time delivery record over thousands of projects and 21 Emmy Awards demonstrating world-class quality.

Ready to explore how performance-driven explainer videos can accelerate growth? Let’s discuss needs over coffee–contact us today!

Frequently Asked Questions

What is an explainer video?

An explainer video is a short, animated video (typically 60-90 seconds long) that explains the key details about a product, service, company, or idea in a simple and engaging way.

When should I use an explainer video?

You can use an explainer video on your website, in social media posts, in paid ads, in email marketing, at trade shows and presentations, and anywhere you need to communicate complex information or key differentiators about your offering quickly.

What animation styles work best for explainer videos?

Common explainer video animation styles include 2D motion graphics, hand-drawn illustrations, typography animations, stop motion, 3D animation, and live action. The style should align with your brand identity and topic complexity.

Animation explainer videos offer an interactive way for businesses to connect with customers, explaining complex services and products in a simple and user-friendly way. Hence, it’s no wonder that more and more businesses are incorporating these videos into their marketing strategies.

However, creating an impactful animation explainer video is not an easy task. It requires a deep understanding of your business, creativity, and, most importantly, an experienced animation video company.

Whether your business has partnered with animation companies in the past or is looking to invest for the first time, here’s what you should know about working with explainer video professionals.

Understanding Animation Explainer Video Companies

An explainer video animation company specializes in producing engaging, short, and precise marketing videos, often in an animated format, to explain a company’s product or service in a simple, appealing, and compelling manner.

A video animation company creates animated explainer videos that succinctly illustrate a business’ offerings in a way that is easy for the audience to grasp. These companies use different kinds of animation styles, like motion graphics, whiteboard animation, and character animation, to convey their clients’ messages effectively.

Animated explainer videos primarily serve to clarify a brand’s offerings, using a combination of visuals, voice, and text. For instance, a health insurance company can use animation explainer videos to demystify complex health policies, explain features, and highlight benefits in an easy-to-understand manner. Similarly, a tech startup can use explainer videos to break down their product’s intricate features into digestible content that customers can easily grasp.

Importance of Animation Explainer Videos for any Business

Irrespective of company size or maturity level, every business can gain immense value from integrating sleek animated explainer videos into their marketing ecosystem and digital experiences. When strategically optimized, these brand storytelling vehicles deliver returns across critical objectives.

Let’s examine the core benefits that make animation explainers indispensable for forward-looking brands:

Grabs Audience Attention in Seconds

Thanks to vibrant imagery, evocative style frames, engaging script narratives, and professional voice-over talents – animation explainer videos can capture the viewer’s attention span far more quickly and effectively than blocks of typed text or even static graphic visuals. This is crucial for brands competing in increasingly frenzied digital landscapes where the average consumer attention span keeps shrinking amid endless content options vying for their gaze.

Boost Brand Recognition Through Unique Aesthetics

Video animation grants companies free creative reign to establish truly one-of-a-kind aesthetics, including logo animations, kinetic graphic elements, illustrated character ensembles, and fluid scene transitions. Explainer videos leveraging custom visual components and motion design foster much stronger brand recall compared to static assets.

Build Understanding of Complex Products

Dense technical specifications, multifaceted software capabilities, intricate device workflows – even the most confusing products can get simplified thanks to demonstrative capabilities unique to animation. Whether highlighting intricate surgical devices, staged therapy treatments, or boosting comprehension of sophisticated mobile apps – there simply is no better tool for turning complexity into clarity than dynamic animation explainer videos.

Radically Boost Conversions

One study found that marketers who use video experience revenue growth 49% faster, and a survey from Hubspot found that 92% of marketers reported that they get a good ROI on video content. The reasons behind such incredible lift speak to how animation video appeals to multiple learning styles at once – verbal, visual, and kinetic – for maximum retention.

Simply put, company explainer videos radically improve nearly all standard branding, traffic, and conversion metrics that growth-focused businesses track. That translates to healthier customer acquisition costs, reduced churn, and elevated enterprise value over the long haul.

Explore Digital Brew, a Trusted Explainer Video Company

How to Choose the Best Animation Explainer Video Company

With these benefits in mind, the question then becomes: Which animated explainer video company do I partner with?

Your choice will have a direct impact on the quality of the final product, which plays a significant role in achieving your marketing goals. Let’s navigate through this decision-making process.

Factors to Consider in Selecting a Company

Several factors matter when selecting an explainer video animation company. Understanding these factors can lead to a strategic choice that produces high-quality animated videos.

Creating a checklist can help you in the selection process. Here’s a list to set you on the right track:

• Expertise and Experience: The explainer video company should have a proven track record of producing great animation videos. An experienced company will have a range of projects in their portfolio, showing their breadth and depth in delivering high-quality videos that meet different business needs. Check out Digital Brew’s portfolio here.
• Customization: Every business is different, and so are its video needs. Your chosen video agency should demonstrate the ability to deliver fully customized videos.
• Client Feedback: Client testimonials or reviews can give you an understanding of how the company works. Look for aspects such as professionalism, dedication to meeting deadlines, quality of support, and effectiveness of the final product. View Digital Brew’s case studies here.
• Value for Money: While you shouldn’t pick the cheapest service, ensure that you get value for your investment. Pricing should reflect the quality and effectiveness of the videos produced.

Asking the Right Questions

Engaging your prospective video production company in a conversation is a great way to gauge their suitability for your business and make sure they have what you’re looking for. Consider asking questions like:

• What’s their process for explainer video production? Do they include the client’s input?
• Do they offer a variety of styles, such as live-action, 2D animation, or 3D animation, and can they advise on the best style for your project?
• What are their typical turnaround times?
• What does their pricing include? Are there any hidden fees, for example, for revisions or rush jobs?
• Can they demonstrate success stories from previous videos in terms of audience engagement or conversion rates?

Freshly Brewed Animated Videos

If you’re ready to partner with an explainer video animation company and take your marketing to the next level, Digital Brew is here to help.

At Digital Brew, we are passionate about creating captivating and effective explainer videos that achieve our client’s goals — wherever they are in their marketing journey. As an Emmy award-winning video production company, our talented in-house team brings decades of experience across 2D and 3D animation, motion graphics, and live action.

We don’t just focus on making beautiful videos; we ensure our videos drive results for your brand. Plus, thanks to our video conversion kits, you have the tools you need to get the most out of your video investment. We also pride ourselves on open communication, transparency, and always delivering exceptional work on time as promised.

Whether your tech company is looking to roll out a new app in a user-friendly way or your healthcare business needs to communicate a new service line to patients, we’ve got the skills to deliver memorable, one-of-a-kind explainer videos. Let us help you tell your story. Contact Digital Brew today to get started.

Frequently Asked Questions

Why hire an explainer video company?

Hiring an explainer video company allows businesses to leverage professional expertise in creating high-quality, engaging videos that effectively communicate complex ideas or products in a simple and understandable way. These companies specialize in storytelling and animation techniques that capture the audience’s attention, increasing understanding and retention of the information presented. As a result, businesses can boost their marketing efforts, enhance customer engagement, and drive conversions by delivering clear, concise, and compelling messages through explainer videos.

What’s the difference between 2D and 3D animation?

The main difference between 2D and 3D animation lies in the dimensionality and creation process. 2D animation, also known as traditional animation, involves creating or editing objects in a two-dimensional space, focusing on width and height, and is often characterized by its flat appearance. In contrast, 3D animation adds a third dimension, depth, to the visuals, creating more lifelike and volumetric figures and environments, and is created using specialized 3D software that allows animators to build scenes in a digitally simulated 3D space.

Are explainer videos expensive?

The cost of producing explainer videos varies widely, depending on factors such as the style, complexity, and length of the video, as well as the expertise of the production team.

While professional explainer videos created by experienced agencies might seem expensive, it’s important to consider the ROI of this investment. An animated explainer video is a life-long marketing tool you can use to tell your brand’s story over and over again, reaching new audiences and delighting viewers along the way.

You’ve seen us do a lot of Top 5 Explainer Videos lists on this blog in the past. This week, we’re going even further. We’re going to make a Top 10 list for medical explainer videos. But not only are we expanding the count, we’re expanding the types of videos from just us to across the globe (don’t worry, there’s still a few of our own in this list). So here are some of the best medical explainer videos we’ve seen:

Med Mart Animated Explainer Video

Med Mart makes it simple to find the right doctor for cosmetic procedures. You don’t see 3D animated explainer videos featuring characters as often so we were really impressed with these. There’s some great texturing happening and a lot of it almost has a stop-motion look. There’s a little bit of text on screen but it’s incorporated really well into the video and only used to emphasize certain points in the voiceover.

Sleep Number Sleep30 Challenge Animated Explainer Video

This Sleep Number animated explainer video shows off their Sleep30 challenge and all the ways you can set yourself up for success during the month. The music evokes a cozy feeling you want associated with sleep. What really caught our eye because of the transitions and the physics of the characters.

RxLink Animated Explainer Video

Getting your prescriptions can be difficult and costly. But it shouldn’t be. RxLink is here to help patients with a number of ways to save and get the medications they need. Something we really love about this video is the character designs and lighting effects. We think brewmasters Tim Spencer and Beau Benson really captured their ability to illuminate their personalized options for more affordable medicine.

I Had Black Dog, His Name Was Depression

This does something a lot of the best animated explainer videos do: Use creative metaphors both visually and through voiceover to convey their big ideas. As the title suggests, this video from the World Health Organization uses a black dog following this man around to represent depression. The one note we’d like to make about this video is that it’s a little closer to a short film than an explainer video but we still wanted to highlight. For standard explainer videos, the ideal length will always be that 60-90 second sweet spot.

How to Get a Better Night’s Sleep – Tylenol Explainer Video

This one is a little different from the other videos on our list. It’s not really promoting you buying anything from them. It’s a PSA about your health. Everyone knows what Tylenol is so they don’t necessarily need to make a video saying something like, “Hey, got a headache? Take Tylenol!” It’s more about keeping themselves top of mind in the health and wellness space. So they created an educational explainer video promoting good routines that help your sleep cycle, and ultimately your health. This one mixes live action and animation to do that.

World Immunization Week Explainer Video

Here’s a video we loved that doesn’t use any voiceover. More often than not, most explainer videos tend to have some kind of voice component but this one tells everything visually with only a handful of phrases on screen to move the story along. We were also big fans of the animation and art styles here.

Denovo Dental Space Maintainer Animated Explainer Video

Here’s another video where we were really impressed with the animation style. We loved the little tooth characters and how they can sit right on line of being both compelling and informative for the kids needing a space maintainer but never talks down to them. Something else we liked here was the use of sound effects. Little things like hearing the sounds of the crane or the cheering of tooth characters really add a lot to this.

Pfizer Animated Explainer Video

Here’s another unique one we wanted to highlight. This medical explainer video took a more abstract approach to it’s animation through clusters of shapes. With a little bit of movement, these shapes were able to go from flourishes on the side of the frame, to forming a person, to representing germs, to even showing numbers. There’s so many approaches to take with explainer videos and this way really impressed us.

Bayer Medical Explainer Video

This commercial from Bayer is a perfect example of the brand story video. Much like the earlier Tylenol video, instead of doing a video about something like Claritin or Aleve, Bayer created this ad. It’s all about what they do for humanity through science. One of the lines is even “We don’t just provide food and promote healthcare.” It’s a feel-good brand story piece that aims to show you why Bayer is so great beyond just something you take when you feel sick. It uses footage from across the world, featuring people from a range of ethnicities and backgrounds, showing how what they strive for is something more universal and more than just a buck.

Crossover Animated Explainer Video

There’s a lot to love about this medical explainer video. The first thing that caught our eye was it’s use of color. There’s an incredibley smooth transition point where the world goes from dark and a little scary to bright and vibrant. The animation in this one is also so fluid and natural, seeing it’s two characters create the illusion of 3D. There’s a great shot of the hero character walking down a hallway of different medical providers that was really slick.

Brewing Medical Explainer Videos

So there you have it, 10 of our favorite medical explainer videos from around the web (including a few favorites of our own). There’s so many different ways to craft a compelling explainer video and we wanted to show the range of avenues you could take. There’s different styles of animation, voiceover or no voiceover, characters or no characters… the possibilities are endless. At Digital Brew, we love finding new, exciting ways to tell your stories. So if you want to know a little more about what our process looks like, you can always reach out to us here.

Let’s Brew This!